Team8

Stretch the VC boundaries

Industry
- Hi Tech
Services
- Rebranding

Challenge

Team8 was founded by Unit 8200 alums to simultaneously help cyber entrepreneurs succeed and enterprises digitally transform. This goal was quickly achieved through an innovative business model and the support of a community of some of the world’s most influential leaders. OPEN partnered with Team8 to support its next goal – duplication of the model for expansion to other domains. The challenge: positioning Team8 as a brand that exists in all VC worlds and redefines the essence of venture capital.
Solution

We created a promise positioning Team8 as a new type of venture capital firm. The promise refines the brand essence yet remains open to interpretation, allowing enough flexibility to evolve from cybersecurity to other domains.

Rethink Venture

One of the biggest challenges in working with logical, precise thinkers like the leaders of Team8 is to unravel the emotional story behind their success. In a strategy workshop we created for Team8 in collaboration with Tziporela, we identified the company’s essence: to challenge any domain it takes on. To redefine the venture capital domain. The essence was distilled to a promise: Rethink Venture.

Rethink Infinity

The search for the perfect solution to the essence we distilled was followed by a long creative process. We kept the infinity symbol that makes up one of Team8’s brand assets. In one of our workshops titled “Rethink Infinity”, the designers were asked to reinvent Team8’s infinity symbol. The symbol was deconstructed and reconstructed to a new infinity form, which expresses the relationship Team8 fosters between the startup companies and their investors, based on an infinite stream of feedback. As an extension of this dynamic, the logo is designed to be dynamic and breathing, and the new infinity shape is ever-changing.

Rethink Infinity

The search for the perfect solution to the essence we distilled was followed by a long creative process. We kept the infinity symbol that makes up one of Team8’s brand assets. In one of our workshops titled “Rethink Infinity”, the designers were asked to reinvent Team8’s infinity symbol. The symbol was deconstructed and reconstructed to a new infinity form, which expresses the relationship Team8 fosters between the startup companies and their investors, based on an infinite stream of feedback. As an extension of this dynamic, the logo is designed to be dynamic and breathing, and the new infinity shape is ever-changing.

“
OPEN created a brand and a visual language that express the group’s values and establish clear differentiation relative to other Venture Capitals, and moreover succeeded in building brand architecture flexible enough for us to easily evolve and expand to other domains.

Liran Grinberg
Managing Partner, Capital Co-Founder, Team 8

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