The search for the perfect solution to the essence we distilled was followed by a long creative process. We kept the infinity symbol that makes up one of Team8’s brand assets. In one of our workshops titled “Rethink Infinity”, the designers were asked to reinvent Team8’s infinity symbol. The symbol was deconstructed and reconstructed to a new infinity form, which expresses the relationship Team8 fosters between the startup companies and their investors, based on an infinite stream of feedback. As an extension of this dynamic, the logo is designed to be dynamic and breathing, and the new infinity shape is ever-changing.