Elementor started with the vision of providing WordPress users with an innovative, flexible, sophisticated website design tool. Elementor’s innovation unlocks WordPress’ technological sophistication for web designers, facilitating the creation premium websites with ease and simplicity. With Elementor becoming the go-to toolbox for a large, active community, it was in need of rebranding to showcase its strength as a standalone brand.
After a thorough study of the product, its ecosystem, Elementor’s team and the members of its strong, active community, we identified Elementor’s essence as being a tool of professional empowerment. Before Elementor, customers assembled an entire team of specialists to produce first-rate websites. With Elementor, any designer, developer or marketer turns into a one-person agency capable of creating a website independently and single-handedly.
Position Elementor as a coveted brand in front of target audiences
New employees who have joined Elementor in the last two years
We set up a workshop with the Elementor team to define the essence of the brand. During the workshop, we refined the one unique value with the capability to forge the emotional bond between the users and the brand. We realized that the tool developed by Elementor converts users into specialists, allowing them to take charge of their future and leverage it. We refined the brand promise into 3 words:
Own Your Future
We set out to develop a powerful, outspoken font type for Elementor that was half Serif to expresses maturity and professionalism with an edgy, relevant twist. The font we chose to use in paragraphs throughout the website conveys a friendlier, more accessible, more approachable attitude to soften the large, powerful, somewhat rigid E in the logo.
We set out to develop a powerful, outspoken font type for Elementor that was half Serif to expresses maturity and professionalism with an edgy, relevant twist. The font we chose to use in paragraphs throughout the website conveys a friendlier, more accessible, more approachable attitude to soften the large, powerful, somewhat rigid E in the logo.
Elementor’s communication relied on one single color – magenta. We looked for a way to preserve the original color while expanding the color range to cover all communication types and conveying a “webby” relevance. We designed a color system based on Elementor’s 3 customer types – programmers, designers, and marketers, with a pair of colors assigned to each type. The system includes 6 colors in total that offer versatility and evoke interest while adhering to clear rules.
Elementor’s communication relied on one single color – magenta. We looked for a way to preserve the original color while expanding the color range to cover all communication types and conveying a “webby” relevance. We designed a color system based on Elementor’s 3 customer types – programmers, designers, and marketers, with a pair of colors assigned to each type. The system includes 6 colors in total that offer versatility and evoke interest while adhering to clear rules.
Own Your Future is the promise of the freedom to create and reinvent yourself. This was our starting point to create a series of graphic elements based on the 3 customer types, from which we created a free-form world, including, among other methods, touches of freestyle handwriting to accentuate the brand promise.
Own Your Future is the promise of the freedom to create and reinvent yourself. This was our starting point to create a series of graphic elements based on the 3 customer types, from which we created a free-form world, including, among other methods, touches of freestyle handwriting to accentuate the brand promise.
In striving to convey the spirit of “Own Your Future” in Elementor’s comprehensive website, which also serves as the brand store, we collaborated with the illustrator Alon Braier to create a series of illustrations. The illustrations assisted us in telling the exact story behind each feature or value promise on the website, made possible by the innovative technique that enables making changes, updates and creating new worlds at any given moment.
In striving to convey the spirit of “Own Your Future” in Elementor’s comprehensive website, which also serves as the brand store, we collaborated with the illustrator Alon Braier to create a series of illustrations. The illustrations assisted us in telling the exact story behind each feature or value promise on the website, made possible by the innovative technique that enables making changes, updates and creating new worlds at any given moment.
While working on the development of the brand language, Elementor’s team decided to also entrust us with the brand implementation at the different touchpoints along the brand journey. We collaborated with stylist Lital Gurai to create a visual language through photography to express the brand’s digital experience in a uniquely whimsical, conceptual spirit. We created a set of visuals which showcases the product’s advantages in the ultimate spirit of Own Your Future.
While working on the development of the brand language, Elementor’s team decided to also entrust us with the brand implementation at the different touchpoints along the brand journey. We collaborated with stylist Lital Gurai to create a visual language through photography to express the brand’s digital experience in a uniquely whimsical, conceptual spirit. We created a set of visuals which showcases the product’s advantages in the ultimate spirit of Own Your Future.
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A meaningful process that led to a deep rethinking of life from feature to future
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