Own your future

A new logo type

We set out to develop a powerful, outspoken font type for Elementor that was half Serif to expresses maturity and professionalism with an edgy, relevant twist. The font we chose to use in paragraphs throughout the website conveys a friendlier, more accessible, more approachable attitude to soften the large, powerful, somewhat rigid E in the logo.

A new logo type

We set out to develop a powerful, outspoken font type for Elementor that was half Serif to expresses maturity and professionalism with an edgy, relevant twist. The font we chose to use in paragraphs throughout the website conveys a friendlier, more accessible, more approachable attitude to soften the large, powerful, somewhat rigid E in the logo.

Graphic Elements

Own Your Future is the promise of the freedom to create and reinvent yourself. This was our starting point to create a series of graphic elements based on the 3 customer types, from which we created a free-form world, including, among other methods, touches of freestyle handwriting to accentuate the brand promise.

Graphic Elements

Own Your Future is the promise of the freedom to create and reinvent yourself. This was our starting point to create a series of graphic elements based on the 3 customer types, from which we created a free-form world, including, among other methods, touches of freestyle handwriting to accentuate the brand promise.

Implementation of the brand through a new visual language

While working on the development of the brand language, Elementor’s team decided to also entrust us with the brand implementation at the different touchpoints along the brand journey. We collaborated with stylist Lital Gurai to create a visual language through photography to express the brand’s digital experience in a uniquely whimsical, conceptual spirit. We created a set of visuals which showcases the product’s advantages in the ultimate spirit of Own Your Future.

Implementation of the brand through a new visual language

While working on the development of the brand language, Elementor’s team decided to also entrust us with the brand implementation at the different touchpoints along the brand journey. We collaborated with stylist Lital Gurai to create a visual language through photography to express the brand’s digital experience in a uniquely whimsical, conceptual spirit. We created a set of visuals which showcases the product’s advantages in the ultimate spirit of Own Your Future.

A meaningful process that led to a deep rethinking of life from 
feature to future

  • Yoni Luksenberg,
    CEO & Co-Founder

     

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