Bread snacks have always been a conservative product, not very interesting or exciting, dominated by Israeli brands. Straus aims to develop an independent brand with an international influence and a surprising feel by importing high quality products from a unique bakery in Brooklyn.
We started with a strategic process that targeted the audience- foodies. Foodies are people who love to innovate, invent, taste and discover exciting new foods.
To connect the brand to the product category and reflect the uniqueness of the product- we chose the name Breadz. This name conveys the product’s essence while embracing the twist to the name. The logo expresses warmth and flexibility of bread. The logo helps strengthen the colorful packaging and attitude of the product with its thick brown frame and slogan Gourmet Crisps for Foodies.
To connect the brand to the product category and reflect the uniqueness of the product- we chose the name Breadz. This name conveys the product’s essence while embracing the twist to the name. The logo expresses warmth and flexibility of bread. The logo helps strengthen the colorful packaging and attitude of the product with its thick brown frame and slogan Gourmet Crisps for Foodies.
The brand’s color scheme uses the special flavors as a tool to show the unique and memorable palette. The paired color scheme is inspired by the flavor’s pickles, honey mustard and hot chili peppers.
The brand’s color scheme uses the special flavors as a tool to show the unique and memorable palette. The paired color scheme is inspired by the flavor’s pickles, honey mustard and hot chili peppers.
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