Yellow chef trailer
Branding

Adventure in a bite

Industry
- Retails
Services
- Branding

Challenge

Yellow decided to bring a new and exciting concoction to the Paz compounds as part of its new branding strategy and brand promise to become “your happy place”. A culinary experience at accessible prices: a collaboration with leading Israeli chefs who pull up in food trucks all over Israel. The challenge was finding a way to convey this unique experience and the magic that could now be found “in the middle of nowhere”.
Solution

We were inspired by the term “exotic”, that feeling that belongs to a faraway, foreign land, something that is interesting or beautiful in its unfamiliarity. We chose illustrations by multidisciplinary Designer and Artist Zohar De Haas who created a rich, unique language with a disruptive twist in each and every element.

״Useless Treasures״, Zohar Weiner’s studio Zohar Weiner is a multidisciplinary artist and designer residing in Berlin. Her work expresses the fine line between art and design. Her projects are known for their unique visual language and in relaying a visual story. Zohar De Haas’s studio caters to clientele from the fashion, culture, and hospitality sectors.

Zohar De Haas,
Multidisciplinary artist, and designer

For more fascinating growth stories

- Yellow
  
  Your Happy Place
- Good Pharm
  
  Pharm In Good Prices

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