Together we will reach your destination

A New Icon

We replaced the Babushka icon that was disconnected from the brand values and from the celebrity behind the brand, with an icon that reflects Heli Maman’s authentic personality. Heli’s personal signature was used as an extension of her personal-coaching methdology as well as her renowned warmth and compassion.

A New Icon

We replaced the Babushka icon that was disconnected from the brand values and from the celebrity behind the brand, with an icon that reflects Heli Maman’s authentic personality. Heli’s personal signature was used as an extension of her personal-coaching methdology as well as her renowned warmth and compassion.

Authentic and Empowering Verbal Language

As part of her unique personality, Heli writes all the brand’s content and communication herself, incorporating empowering messages and encouragement. We transformed that spirit into the new verbal language to correspond with Heli’s unique style.

Authentic and Empowering Verbal Language

As part of her unique personality, Heli writes all the brand’s content and communication herself, incorporating empowering messages and encouragement. We transformed that spirit into the new verbal language to correspond with Heli’s unique style.


During the most difficult year of my business and with no prior knowledge about building a COVID19-compatible business, OPEN partnered with me then and now with the same support level one would receive from their lifelong family, after just one year of acquaintance. The assurance that I have a team by my side which sees me and goes with me wherever I go! I gained…gained a family!

  • Heli Maman,
    VP and owner

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