When the baby development brand is reborn

7 Shades of Differentiation

The hardest task, creating brand differentiation, was achieved by turning the product concept, the 7 developmental wonders, into a recognizable icon of a rainbow with 7 colors representing the 7 different elements. The inclusion of the icon on the product packaging was meant to remind parents that this is not merely another toy, but a game with the capacity to propel the development of their child. By doing so, it maximizes the differentiating advantage of Tiny Love – its tremendous contribution to the development of babies all over the world.

7 Shades of Differentiation

The hardest task, creating brand differentiation, was achieved by turning the product concept, the 7 developmental wonders, into a recognizable icon of a rainbow with 7 colors representing the 7 different elements. The inclusion of the icon on the product packaging was meant to remind parents that this is not merely another toy, but a game with the capacity to propel the development of their child. By doing so, it maximizes the differentiating advantage of Tiny Love – its tremendous contribution to the development of babies all over the world.

Thanks to the OPEN team, this new chapter of the Tiny Love brand really pushed our company forward and gave us a fresh perspective on the company and the products.

  • Fredy Aboukrat,
    CEO Tiny Love

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