We redefined and refined the Floralis brand identity in a joint workshop through the experience which the brand evokes: harmony, warmth, joy, colorfulness, wealth, good energy, bonding, closeness…an entire range of positive emotions which we summed up in two words: Feel Good. We also searched for a new positioning definition that gathers the brand’s different content worlds. A new term was created in the interior design category: Living Mode. We combined the two phrases into one promise: Feel Good Living Mode. The slogan: Feel Good Living expresses the aspiration to evoke that range of positive emotions – that Feel Good, in as many homes and for as many people as possible.