ImagenAI
Rebranding

When the focus shifts from product to sentiment

Industry
- Hi-Tech
Services
- Rebranding
- Design
- UI/UX

The Challenge

Like many brilliant projects, ImagenAI was created by chance, when one of the entrepreneurs was impatiently awaiting pictures from his wedding. As the picture editing process was further and further delayed, he identified the need and opportunity, both personally as a customer and collectively on the part of the supplier, the photographer, and started developing the first AI system of its kind. ImagenAI, an adaptive picture processing application, learns the personal artistic style of photographers and saves the endless grunt work of picture editing after each gig. Our challenge was to elevate ImagenAI from a brilliant product to a brand with sentimental value.
The Solution

We set out to understand the company, its product, and users. We conducted comprehensive interviews with ImagenAI’s large, loyal photographer brand community, as well as with the entrepreneurs and employees. We gained one simple and immediate insight: by saving photographers the grunt work, they could now better express themselves artistically and creatively. Minimal time invested in grunt work, maximal time for personal branding = a classic empowerment brand.

Focus on what you love

We refined the insight into a clear brand promise, whose strength lies in its simplicity: Focus on what you love. A strong tagline that speaks to the target audience in their own language and expresses through one phrase both the need and the solution, wrapped up in a powerful, precise, authentic, emotional insight. An enlightenment that elevates a technological product into a story which the consumer can relate to, identify with, and engage with on an emotional level, and enables the creation of an entire world of content around it.

Focus on what you love

The inspiration – a stage for creation

The inspiration for the visual concept came from an exhibition in Trafalgar Square, London, where the foundation, the stage, remained unchanged with only the creation on top of it changing from one creation to the next.

The inspiration – a stage for creation

The inspiration for the visual concept came from an exhibition in Trafalgar Square, London, where the foundation, the stage, remained unchanged with only the creation on top of it changing from one creation to the next.

Imagen that…

Open created a visual language where the brand’s name, Imagen, is the foundation, and the content above it, in the dot above the letter I, changes, thereby expressing the insight – Focus on what you love. From there we created an entire language that reflects the essence of the brand, which allows its users to focus on artistic creation by providing a solution for the tedious grunt work.

Imagen that…

PRESS

- NFX | December 2022
  
  Why NFX Invested in Imagen
  
  The AI-Powered Editing Platform for Professional Photographers
- TechCrunch | December 19, 2022
  
  ImagenAI, which uses AI to personalize photo editing styles, lands $30M
  
  ImagenAI, a startup using AI to help professional photographers edit photos and automate post-production work, today announced that it raised $30 million in an all-equity growth investment from Summit Partners

For more fascinating growth stories

- Team 8
  
  Rethink venture
- Kaltura
  
  Everything Video

We would love to help you grow, too

If you have a project in need of branding.
If your brand requires a new strategy.
If it’s time to refresh the brand language or design concept.
If you want to work for us and with us to grow brands together.

Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.