Events, Collaborations and Private Label
Throughout the year, Israel Bidur initiates and produces events that generate content exclusive to Israel Bidur. These events strengthen Israel Bidur’s direct relationship and connection with celebs, influencers, and media personas. Israel Bidur’s main event is its annual award ceremony. During the rebranding process we extended the brand language beyond the digital worlds and social networks and demonstrated how it effectively delivers the brand story in physical events as well and through print and branded merchandise elements.
With the understanding that Israel Bidur is a rapidly growing, extremely popular brand, we realized we could create added value that transcends both social media and the events it produces. We therefore leveraged the brand concept to develop a method for merchandise branding (private label) and brand collaboration that is immediately recognizable and associated with the beloved, coveted brand.