Sync
branding

Charged Up with Energy

Industry
- vehicle
Services
- branding
- design
- ux/ui

The Challenge

The electric vehicle revolution has swept Israel, turning Tesla into a status symbol and paving the way for many other brands. With predictions of hundreds of thousands of electric vehicles on the road in the coming years, the competition in the electric charging sector is intensifying. This sector will have to address the dramatic increase in the expected load on electricity infrastructures.

For Kahane, a leading energy company with decades of expertise in electrical and energy infrastructure projects, this presents a tremendous opportunity. But how can it position itself as a leader in the popular charging market amidst numerous well-established competitors?
The Solution

The brand’s breakthrough lies in its business focus. While most competitors target all transportation-related charging needs, Kahane has chosen a sharp, differentiated niche: charging in multi-tenant buildings. Currently, energy limitations from electricity providers and agreements among tenants and committees make installing a charging point in a building a significant barrier to adopting electric vehicles. Sync, Kahane’s groundbreaking technological solution, is based on a single infrastructure shared by all stations. It synchronizes and regulates the load according to the building’s energy limitations.

The Strategy

During the strategic phase, we worked closely with the client to explore the brand’s essence and develop a statement that precisely captures its core identity. The complexity of installing charging stations in multi-tenant buildings is the kind of challenge our brand was created to solve. Decades of expertise in electrical and energy infrastructure projects have led to groundbreaking technology that simplifies the complex for customers. All they need to do is plug their vehicle in for charging. This is how the promise of Sync’s brand was born: Charging in a multi-tenant building is complex. We will make it simple for you. This promise highlights product differentiation and positions Kahane as an authority and market educator in this field.

The Slogan

“Charging in a multi-tenant building is complex. We will simplify it for you.”

The innovation in this slogan lies in its duality, containing both the problem and the solution. First, we acknowledge the problem: Charging in a multi-tenant building is a complex issue. Then, we offer the solution: We will make it simple for you.

The Logo

In line with the brand name, the logo emphasizes technological innovation, based on the synchronization between vehicle charging stations. The full square symbolizes the end result—fully charged vehicles after synchronization.

The Strategy

During the strategic phase, we worked closely with the client to explore the brand’s essence and develop a statement that precisely captures its core identity. The complexity of installing charging stations in multi-tenant buildings is the kind of challenge our brand was created to solve. Decades of expertise in electrical and energy infrastructure projects have led to groundbreaking technology that simplifies the complex for customers. All they need to do is plug their vehicle in for charging. This is how the promise of Sync’s brand was born: Charging in a multi-tenant building is complex. We will make it simple for you. This promise highlights product differentiation and positions Kahane as an authority and market educator in this field.

The Slogan

“Charging in a multi-tenant building is complex. We will simplify it for you.”

The innovation in this slogan lies in its duality, containing both the problem and the solution. First, we acknowledge the problem: Charging in a multi-tenant building is a complex issue. Then, we offer the solution: We will make it simple for you.

The Logo

In line with the brand name, the logo emphasizes technological innovation, based on the synchronization between vehicle charging stations. The full square symbolizes the end result—fully charged vehicles after synchronization.

The Typography & Illustrative Language

Inspired by the technical world, the typography is clean, clear, and informative, featuring large numbers that express our knowledge and expertise in handling complex infrastructures while providing a simple, clear user experience.

The illustrative language conveys simplicity and the immediate connection between the problem and the solution, using icons and drawings from relevant content worlds.

The Typography & Illustrative Language

The illustrative language conveys simplicity and the immediate connection between the problem and the solution, using icons and drawings from relevant content worlds.

The Photographic Language

We chose to highlight the human element, ultimately the most important part of the brand experience, through the hands that connect the technology to the user. We decided to always show multiple hands to emphasize our competitive differentiation—enabling many people to connect and charge simultaneously. This hand-centric photographic language allows flexibility in adapting to additional messages, such as using the app with hands on the screen and more.

The Photographic Language

We chose to highlight the human element, ultimately the most important part of the brand experience, through the hands that connect the technology to the user. We decided to always show multiple hands to emphasize our competitive differentiation—enabling many people to connect and charge simultaneously. This hand-centric photographic language allows flexibility in adapting to additional messages, such as using the app with hands on the screen and more.

לעוד סיפורי צמיחה מרתקים

- Payment
  
  Know you can
- Siteaware
  
  לבנות יותר טוב בכל יום

We would love to help you grow, too

If you have a project in need of branding.
If your brand requires a new strategy.
If it’s time to refresh the brand language or design concept.
If you want to work for us and with us to grow brands together.

Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.