For many of us, a car represents freedom of movement and mobility, driving our purchasing motivation. However, that path to freedom entails a cumbersome, awkward experience, with poor service, limited selection and much frustration, the complete opposite of that sought-after freedom. Open realized it was time to tell a new story about the freedom of movement. It was time to address the freedom of mobility. We regard this as a basic human right. Our role is to provide people with the freedom to choose their customized mobility solution and support its seamless implementation.
As of today, there is one comprehensive platform for Israel’s mobility needs. An avenue that offers the most extensive range of brands and ownership models using the most user-friendly sales processes and forges strong, long-term relationships with customers. We captured the mission via a concise brand promise: Freedom of Movement.