Design
Design derives from understanding the needs of real people. It touches all components of the experience and creates the envelope that supports the brand vision and empowers its assets.
A profound understanding of the customer, their strategy and target audiences, with the goal of creating a design infrastructure that promotes the strategy and values and strengthens brand loyalty and preference among the target audiences. This occurs in tandem with mapping the competitive environment of the brand and understanding the design codes in which it operates, with the purpose of collecting inspiration sources and most of all showcasing our differentiation.
At the end of the process, the brand leaves the studio and goes off into the real world, either through a launch campaign or as part of ongoing maintenance. From this point on design becomes the official guardian angel of the brand identity – the brand keeper in charge of implementing the rules of the brand language as defined earlier in the process.
The ongoing design process includes targeted management of the touchpoints and the contact with the brand along the “customer journey”. With every task, the first step is to understand the nature of the interface and what it is intended to accomplish. The next stage is to discover how to maximize the design potential to create a positive encounter that will support the growth of the brand.
A brand is a living, breathing, dynamic creature that must adapt itself constantly to changing market needs, new competitors, trends, new technologies and medias, as well as to external influences of political, social, and economic shifts. This does not necessarily mean constantly reinventing the brand language, but rather to be aware of the need to expand, refine, refresh and adjust the design language as per the changing demands.
We are always excited to come across new people, ideas, initiatives, and especially new challenges. How can we help you grow your brand? Let’s meet and find out.
Our team will be happy to meet with you and help you devise the path for solving your challenges.