Building a brand strategy
Research and learning
Learning through a deep dive into the products, services, target audience and competitive environment coupled with the global trends, through the implementation of both classic tools as well as innovative, unique tools developed at Open over the years.
OPEN LAB Workshops
Joint think tank workshops which facilitate brainstorming with the customer. We develop the workshops in-house and tailor them specifically to the needs and goals of each customer and brand.
Defining the brand strategy
One of the most significant, meaningful moments in the process is the conceptualization of the unique idea or story behind the brand and defining its values and characteristics. This is the basis for the entire brand experience which we will communicate to the target audience using various tools, at different touchpoints on the “customer journey”.
The creation of a clear-cut, methodical, and systemic set of rules which will assist in managing the existing and future brand portfolio. Including the definition of the relationship between the parent brand and its sub-brands.