Branding

Research and learning
Learning through a deep dive into the products, services, target audience and competitive environment coupled with the global trends, through the implementation of both classic tools as well as innovative, unique tools developed at Open over the years.

OPEN LAB Workshops
Joint think tank workshops which facilitate brainstorming with the customer. We develop the workshops in-house and tailor them specifically to the needs and goals of each customer and brand.

Defining the brand strategy
One of the most significant, meaningful moments in the process is the conceptualization of the unique idea or story behind the brand and defining its values and characteristics. This is the basis for the entire brand experience which we will communicate to the target audience using various tools, at different touchpoints on the “customer journey”.

Brand architecture
The creation of a clear-cut, methodical, and systemic set of rules which will assist in managing the existing and future brand portfolio. Including the definition of the relationship between the parent brand and its sub-brands.

Visual research
The accumulation of sources of visual inspiration which will serve as the foundation for the design work and the creation of the look & feel of the brand using visual metaphors, color, shapes, materials, texture and more.

Creative Workshops
Formulate a new branding assimilation plan together with the relevant company in the company and accompany the

Creative conceptualization
Translating the brand story, its positioning and values to creative concepts and visual language. Includes developing the design tools and experience-generating tools which the client will encounter at the different touchpoints.

The bible of brand identity, this “playbook” summarizes all the actions required to achieve an organized, structured system. The system will enable proper management of the overall brand applications, subject to the language rules defined for it. The brand book is a guide for anyone coming into contact with the brand, starting with company personnel as well as suppliers that work with the company.