Bezeq, Israel’s leading telecommunications company, has successfully reinvented itself in the digital world as well, with innovative internet-based products and services that have upgraded the market. One of our first projects as Bezeq’s branding firm was to support the launch of a new and exciting range of advanced products for the smart home. The challenge was to convey a new world without leaving the realm of the brand: the home.
The language associated with Bezeq since 2008 relied on a dark blue color palette which was strongly associated with the buttoned-up corporate world. We rearranged and updated the existing tools, creating a new color system combined with a set of icons that capture the different content worlds. Through the new tools we created a fresh, unconventional communication experience at each of the touchpoints, including the brand stores and the icon animation at the end of Bezeq commercials.
The letter B is a brand asset that is deeply rooted in the Israeli consciousness and is prevalent all around us. The decision to make it the leading element in the communication was both strategic and creative. Beyond the strong association the letter B has with the Bezeq brand, its shape provides a strong infrastructure for images and changing content, and enables linking the brand to any content world – emotional, product-based or other.
The letter B is a brand asset that is deeply rooted in the Israeli consciousness and is prevalent all around us. The decision to make it the leading element in the communication was both strategic and creative. Beyond the strong association the letter B has with the Bezeq brand, its shape provides a strong infrastructure for images and changing content, and enables linking the brand to any content world – emotional, product-based or other.
We decided to part with the corporate dark blue and to introduce a new, energetic, relevant color palette. The decision allowed us to showcase the wide range of Bezeq’s services through a diverse color code. Each service was assigned its own icon and color in connection with the relevant content world. The icons representing the different services are all derived from the two dots in the main logo which represent the connection between people throughout the different content worlds.
We decided to part with the corporate dark blue and to introduce a new, energetic, relevant color palette. The decision allowed us to showcase the wide range of Bezeq’s services through a diverse color code. Each service was assigned its own icon and color in connection with the relevant content world. The icons representing the different services are all derived from the two dots in the main logo which represent the connection between people throughout the different content worlds.
Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.
Our team will be happy to meet with you and help you devise the path for solving your challenges.