Augury - Open

Process

The rebranding was a journey filled with collaboration, creativity, and a shared goal. Augury’s marketing team challenged us to lively discussions, debates, and creative explorations. They navigated through various concepts, iterated on designs, and finally arrived at a brand that was both forward thinking and authentic. The process was marked by a balance between bold ideas and reassuring familiarity, leading to a brand that truly represented Augury’s mission and values. It was more than just a new look; it was a reflection of Augury’s ethos and a testament to what can be achieved when people come together with a shared vision and a spirit of collaboration.

Process

The rebranding was a journey filled with collaboration, creativity, and a shared goal. Augury’s marketing team challenged us to lively discussions, debates, and creative explorations. They navigated through various concepts, iterated on designs, and finally arrived at a brand that was both forward thinking and authentic. The process was marked by a balance between bold ideas and reassuring familiarity, leading to a brand that truly represented Augury’s mission and values. It was more than just a new look; it was a reflection of Augury’s ethos and a testament to what can be achieved when people come together with a shared vision and a spirit of collaboration.

Logo

The process of finding the right logo involved dozens of attempts to create a new shape while preserving the idea of the original logo: the letter A, composed of a wave-like form symbolizing the sine function, the basis of operation of the machine that Augury’s product knows to read and interpret. Finally, together with the company’s management, we decided to design an updated version of the existing logo – we changed the hierarchy, gave more presence to the brand name, refined the shapes and angles, and chose a dark blue color that would imbue the brand with a tone of reliability and authority.

Logo

The process of finding the right logo involved dozens of attempts to create a new shape while preserving the idea of the original logo: the letter A, composed of a wave-like form symbolizing the sine function, the basis of operation of the machine that Augury’s product knows to read and interpret. Finally, together with the company’s management, we decided to design an updated version of the existing logo – we changed the hierarchy, gave more presence to the brand name, refined the shapes and angles, and chose a dark blue color that would imbue the brand with a tone of reliability and authority.

Color Palette

As part of the creative expression of the strategy, which lays the foundations for prosperity, growth, and flourishing alongside elements of trust and security, we chose to create a broad palette of 4 secondary colors alongside the deep blue.

Color Palette

As part of the creative expression of the strategy, which lays the foundations for prosperity, growth, and flourishing alongside elements of trust and security, we chose to create a broad palette of 4 secondary colors alongside the deep blue.

Imagery

The photographic language consists of three layers that work harmoniously with each other, based on the essence of the brand: the factory and machines, which form the first cycle benefiting from the use of Augury’s product; the factory workers, who express forward-looking perspectives and a vision for a better world through their gaze; and the world of nature and human achievements, which will improve as a result of waste reduction, resource conservation, and pollution mitigation

Imagery

The photographic language consists of three layers that work harmoniously with each other, based on the essence of the brand: the factory and machines, which form the first cycle benefiting from the use of Augury’s product; the factory workers, who express forward-looking perspectives and a vision for a better world through their gaze; and the world of nature and human achievements, which will improve as a result of waste reduction, resource conservation, and pollution mitigation

Grid

We designed a layout from three components that symbolize Augury’s three circles of influence: Industry, People, Environment.

Grid

We designed a layout from three components that symbolize Augury’s three circles of influence: Industry, People, Environment.

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