The rebranding was a journey filled with collaboration, creativity, and a shared goal. Augury’s marketing team challenged us to lively discussions, debates, and creative explorations. They navigated through various concepts, iterated on designs, and finally arrived at a brand that was both forward thinking and authentic. The process was marked by a balance between bold ideas and reassuring familiarity, leading to a brand that truly represented Augury’s mission and values. It was more than just a new look; it was a reflection of Augury’s ethos and a testament to what can be achieved when people come together with a shared vision and a spirit of collaboration.