IONIX

Kickoff Session

A joint working session with IONIX's core team to review the company's vision, strategy, goals and key challenges, and to align on the objectives, timeline and milestones of the branding process.

Stakeholder Interviews

In-depth 1:1 interviews with key stakeholders, to build a clear, outside-in picture of the company and the brand:

• 5–7 interviews with people inside the company, for example: leadership, product, marketing and sales
• 5–7 interviews with people outside the company, for example: customers and investors

Category Review

A focused analysis of positioning, messaging and visual language across IONIX's direct competitors in external exposure management and attack surface management, as well as relevant benchmarks from adjacent B2B security and technology brands. This helps identify where IONIX can own a distinctive space rather than blend into the category's shared conventions.

OPEN Lab

A working session developed by OPEN to drive the creation of the brand's strategy. Given the team's dispersed locations, this will be conducted as two focused video sessions rather than one full-day in-person workshop. During these sessions we will collaboratively tackle key brand strategy questions, that might include:

• The brand's vision and mission
• The brand's differentiation
• The brand's core values

The agenda will be tailored to and finalized based on IONIX's primary challenges, as identified during the interviews and category review.

Brand Strategy Presentation

To close out this phase, OPEN will present and discuss IONIX's brand foundations, including:

• Brand Why and mission
• Brand essence – a distillation of what the brand stands for, in 1–2 words
• Messaging hierarchy – the key brand messages, with nuances across audiences if appropriate
• Brand core values – the principles guiding the brand
• Brand personality & tone of voice – how IONIX would be characterized, and how it would communicate, if it were a person

This can be used internally as soon as it is approved, without waiting for the creative identity or website work to be completed. Once this phase is approved, work on the website's UX and information architecture begins in parallel with the creative concept phase below, rather than waiting for it to be complete.

Visual Research

Analyzing the visual language of IONIX's competitors and of leading B2B security and technology brands, in local and global markets, to define a distinctive direction rather than the dark, technical visual conventions shared across most of the external exposure management category.

Mid-Process Research & Insights Session

At the conclusion of the research stage, a session with IONIX's team to share findings and align on the directions worth developing further, before moving into concept development.

Concept Development

Translating the brand strategy into a central creative idea and a distinct visual and verbal language, built around IONIX's existing logo and color palette. This proposal does not include a change to the logo or brand colors; if a clear strategic case for a change emerges during the process, it will be raised separately for discussion rather than assumed.

Real-World Testing & Application Mockups

Exploring how each direction performs across real touchpoints, including digital, product and event applications, to confirm it works across IONIX's full ecosystem, not only on a homepage mockup.

OPEN will present a deck with two creative concepts, each demonstrated across key brand touchpoints. After the presentation, one direction will be selected for further development. Each concept will include:

• Brand identity elements: refined use of the existing logo and color palette, graphic elements system (shapes/icons), typography, imagery guidelines, and sample brand language
• Booth graphics: the graphic language applied to two booth formats, using mockup files provided by IONIX — a key touchpoint for conference presence
• Website: homepage and one additional key page (conceptual mockups)
• Product: a demonstration of how the brand carries into the product itself, applied to up to 2 screens
• Social media: company profile image, cover and sample post
• Presentation template: 2–3 slides (cover, content, data visualization)
• Digital identity kit: email signature, LinkedIn banner and a digital business card

All mockups are for demonstration purposes only. If neither direction aligns with IONIX's vision, OPEN will provide one additional concept. An optional exit point is available following the creative presentation, prior to revisions (see General Notes).

Concept Refinement (2 weeks)

Once IONIX selects one direction, OPEN will spend two weeks refining and extending it, addressing feedback from the creative presentation and expanding the chosen concept across the touchpoints not yet covered, before moving into brandbook production.

AI-Based Brand Platform

An AI-based brand platform that centralizes all brand assets and usage guidelines within one structured, accessible digital environment. The platform enables seamless updates while maintaining version control and ensuring that all materials remain current.

It will include the full brand framework, logo usage rules, color and typography specifications, imagery guidelines, and application standards across digital, print and physical environments. The platform will also provide downloadable source files for all approved brand assets, including logo variations, grids, imagery and related materials.

The scope below is based on IONIX's website as it exists today, covering its four most central pages, each scoped for up to the number of sections noted:

• Homepage (up to 10 sections)
• Why IONIX – the core value-proposition page (up to 7 sections)
• Live Exposure Defense – IONIX's newest and most actively promoted capability (up to 7 sections)
• Attack Surface Discovery – the core platform capability page (up to 8 sections)

This scope reflects our current characterization of the website; see (04) Timeline & Pricing for how the estimate will be confirmed and adjusted as the project progresses. Additional sections within these four templates, beyond those noted above, are added as additional hours at the rate in General Notes. A page beyond these four templates is treated as new scope and quoted separately.

Effort Breakdown

The UX and UI hours in (04) Timeline & Pricing are built up from this page-by-page estimate:

QA and launch support adds a further 30 hours after development — see (04) Timeline & Pricing for the full total.

The estimate includes:

• UX for the page templates above
• Design for these pages, desktop and mobile
• A reusable component library and developer handoff package (organized Figma files, style guide)
• QA and launch support – up to 30 hours after development

Development of the website is not included in this proposal. OPEN delivers the design and a structured developer handoff package; building and deploying the live site is carried out separately, by IONIX's in-house development team or an external development partner.

OPEN will design and build these four page templates and the shared component library in full. From there, IONIX's in-house team can extend the same design language and components across the rest of the site independently; migrating additional pages onto this system is a separate scope, to be defined once these templates are live and proven.

Research & Discovery

Alignment with IONIX's team on the website's business goals, key user journeys and success metrics, together with a review of competitor and best-in-class security and technology websites to define structure, navigation and interaction standards for these page templates.

UX Concept

Two homepage directions, showing different approaches to structure, navigation and content hierarchy, plus a full sitemap that reflects where these page templates sit within IONIX's much larger site architecture.

UX Templates

Wireframes for the page templates above, plus the reusable component patterns (page sections, navigation, forms) that can be reused across the rest of the site.

Includes up to 2 rounds of feedback and revisions on the UX deliverables; additional rounds are billed at $170/hour.

Once the UX is approved and copy is finalized, OPEN will design the pages for desktop and mobile. The homepage will establish the core visual direction, with all pages, and the component library behind them, following one consistent design system built to extend across the rest of the site.

Mobile adaptation includes responsive layouts, streamlined navigation, and adjustments for touch interactions and simplified forms.

This scope does not include custom illustration, animation or video production for the website; placeholder assets may be used where needed, with final materials added once available.

Includes up to 2 rounds of feedback and revisions on the UI designs; additional rounds are billed at $170/hour.

Style Guide & Developer Handoff

A unified component library (buttons, forms, navigation), micro-interaction guidelines, finalized typography, color and grid specifications, organized Figma files for a clean handoff, and a developer briefing session.

QA

QA and launch support for the delivered pages, up to 30 hours after development.