Yolo is a new chain of stores selling gifts and stationery. Introducing a fresh approach to its market segment, Yolo offers cool, innovatively designed products in only 4 colors (pink, purple, blue and green), and at prices to suit every pocket. The brand concept is fun, whimsical and dynamic and was formulated to appeal to a young target audience and reflect the unique brand products, as well as the brand name and motto: You Only Live Once.
The creative concept uses the brand colors in a casual and fun way. The logo is dynamic and changing, highlighting the diversity of the products found in the chain of stores.
In addition, a dedicated illustrative language was designed in the brand colors for Yolo’s branded animals collection.
The photographic language combines shots of hands and faces that help tell the brand story and its unique product lines.