Yolo is a new chain of stores selling gifts and stationery. Introducing a fresh approach to its market segment, Yolo offers cool, innovatively designed products in only 4 colors (pink, purple, blue and green), and at prices to suit every pocket. The brand concept is fun, whimsical and dynamic and was formulated to appeal to a young target audience and reflect the unique brand products, as well as the brand name and motto: You Only Live Once.

The creative concept uses the brand colors in a casual and fun way. The logo is dynamic and changing, highlighting the diversity of the products found in the chain of stores.

yolo logo2

In addition, a dedicated illustrative language was designed in the brand colors for Yolo’s branded animals collection.

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The photographic language combines shots of hands and faces that help tell the brand story and its unique product lines.