Webydo is a platform for professionals, for the design, construction and management of websites. Against fierce competition that includes a range of do-it-yourself solutions, it became clear that the differentiation of the brand is in its connection to and appeal for the professional designer public. For this audience, Webydo is an empowering platform that frees them from being dependent on code, and offers professional independence as well as a free hand in design - freedom of web design.

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The brand identity draws its inspiration from the principles of good design. Minimalist language with a color palette of black and white, and clean, modern fonts to support the idea that the brand is a ‘blank canvas’ for designers.