Slotomania is the flagship game of Israeli company Playtika. Since being acquired by international corporation Caesars Entertainment in 2011, it has grown at an unprecedented rate to become the world's first platform for bringing the Las Vegas slot machine experience to the world of social gaming. With an exceptional user experience, simplicity and accessibility, Slotomania has attracted tens of millions of players from around the world and has become one of the top grossing applications on Facebook, iOS and Android. The central strategic insight on this project was to redefine Slotomania as an all-round entertainment brand, by leveraging the game’s existing assets, such as the various gaming worlds and the various characters in them, and activating them to facilitate greater user engagement. The visual language that was designed was inspired by the neon signs of Las Vegas, creating an up-to-date brand identity that is highly differentiated from the generic visual style that is more typical of the gaming industry.
The brand promise Meet your luck. Anywhere highlights the very essence of the slot machine experience, as well as the accessibility of the game across various digital platforms.