ROBOTEAM

American startup Roboteam develops and creates automated robots that can be controlled and operated remotely. Having initially achieved great success in the international security sector, the company made a strategic decision to enter the civil sector, with robots for home use. The brand and strategy formulated connect the different verticals within the company under the brand promise - Human-Driven. This promise represents the importance of the human dimension both in the company’s approach to development - focusing on robots that meet basic human needs - and in its own internal team spirit.

The brand language includes a round and dynamic contemporary logo, colored yellow and denoting warmth. The photographic language chooses to emphasize the personal and human realm in which the robots operate, as opposed to the functionality which usually comes across in product specs.