ROBOTEAM
American startup Roboteam develops and creates automated robots that can be controlled and operated remotely. Having initially achieved great success in the international security sector, the company made a strategic decision to enter the civil sector, with robots for home use. The brand and strategy formulated connect the different verticals within the company under the brand promise - Human-Driven. This promise represents the importance of the human dimension both in the company’s approach to development - focusing on robots that meet basic human needs - and in its own internal team spirit.