The new brand name, Reach, captures the biggest added value of its product to businesses: direct, immediate, secure access which allows remote ongoing business management.
The concept we developed for the brand captures the connection between technology, represented by the blue color, and the direct, personal access, represented by the color red. This reflects the substantial benefits which the platform offers at the daily business management level. To reflect the day-to-day we incorporated the use of clean imagery representing the simplicity of the various platform uses.