From conversations with the gaming community and members of the company, it became clear that Plarium’s main market differentiator lies in its community dimension and the sense of "together, anything is possible" as a major theme. Along with the slogan Take the world, a new visual identity was developed. The logo design is inspired by concepts of conquering, marking territory and shared identity and is based on the first letter of the company name (P) and its resemblance to a sword and a flag of victory. Since Plarium functions as a content brand in the digital world, a flexible logo with a choice of derivatives was designed. The logo design accommodates the various content areas and serves as a dynamic platform to suit the company’s energy and ongoing development. The brand’s main logo is designed in black, white and silver, to create a balance between the company’s corporate identity and the rich world of game content it provides.
One of the key applications that we realized would be needed was an introductory video for each game, which would position Plarium as the source of everything.
As part of the branding process, a brand book was designed and produced containing the various guidelines for use of the brand language.