Plarium is a world-leading company in the field of strategy games for social networks. Since its inception, the company has undergone significant changes: from a shift in the focus of the business (from casual games to hard core games), to massive growth. It has developed at an unprecedented pace to attract over 130 million players to various games, such as Stormfall, Total Domination and Soldiers Inc. These changes gave rise to the need to create a new identity - a strong, unifying brand for all its content that expresses its standing and position as a leading player in the industry.
From conversations with the gaming community and members of the company, it became clear that Plarium’s main market differentiator lies in its community dimension and the sense of "together, anything is possible" as a major theme. Along with the slogan Take the world, a new visual identity was developed. The logo design is inspired by concepts of conquering, marking territory and shared identity and is based on the first letter of the company name (P) and its resemblance to a sword and a flag of victory. Since Plarium functions as a content brand in the digital world, a flexible logo with a choice of derivatives was designed. The logo design accommodates the various content areas and serves as a dynamic platform to suit the company’s energy and ongoing development. The brand’s main logo is designed in black, white and silver, to create a balance between the company’s corporate identity and the rich world of game content it provides.
One of the key applications that we realized would be needed was an introductory video for each game, which would position Plarium as the source of everything.
As part of the branding process, a brand book was designed and produced containing the various guidelines for use of the brand language.