The brand name, which reflects the connection between the personal and analytical aspects of the company’s solution, was the basis for the creation of a logo composed of two types of font, one of them handwritten.
The photographic language is characterized by close-up images of the variety of end customers, expressing their needs and point of view.
The color yellow was chosen as a primary brand color and functions as a highlighter, reflecting how the solution sheds light on customers’ account activity and data.
