The brand strategy we defined for ONLY is based on its two distinct advantages: the clean label and the 'no waste' production process. In fact, we realized that we are not just "joining" a growing trend of milk substitutes, but bringing a new value to our audience, using the best ingredients and a simple, green production process. In light of this, we defined our positioning as "the good food”, which places us in our own territory, with a well-defined essence for the brand: “So simple, so good”.
The name ONLY represents the fact that we choose what to put in the cup (only good things). The brand concept reflects the brands’ values, which include simplicity, transparency, great taste and being closest to nature.