LANDWER – Octoberfest

The winter season, particularly October, is traditionally a quiet period for the café sector. In order to draw people out of their homes and into Landwer branches, we created the Oktoberfest campaign – a marketing move designed to attract people to the cafes to have fun. The underlying premise of the campaign was that Israelis love to party, even if they don’t always have a reason to. The initiative imported the Oktoberfest celebrations from Germany into Landwer branches around Israel although in Israel, people don’t really know what the celebration is all about.