The fact that it is impossible to refer to video using static tools served as a central guiding principle for the brand development. A dynamic logo system was therefore created to highlight the modularity, flexibility and versatility of the company and the solutions it provides.

We developed a system of moving/ dynamic icons that reflect the diversity of the company's verticals.

The imaging language focused on the positive interaction between people and the video platform and incorporated graphic elements from the new logo. We shifted the focus from the technology to the unique user experience generated by Kaltura products.