In accordance with the company vision, the brand promise that was chosen to spearhead the brand is Secure Access at the Speed of Life. The brand language is based on green as the main differentiating color, reflecting inspiration and a positive perspective.
Underneath the message and the proposed differentiating value Seamless Access Ultimate Security, various icons were designed expressing the advantages of the technological and the product.
The branding process also included a rethinking of the company name, and its brand architecture, resulting in a renaming of the technologies and products in the company portfolio.
