103 is one of Israel’s leading talk radio stations (no music), recognized by its jingle “Radio Lelo Hafasaka” and for its top ranking and especially opinionated hosts. In light of global trends and changes, the radio station launched a digital platform that allows listeners to search for content that is relevant to them, and create personalized playlists that they can listen to from anywhere, on any device and at any time. The station’s new branding and the campaign that launched the platform are based on the fact that 103 is the leading talk radio station in Israel, the uncompromising tone and style of the hosts, and the original programming.
The station’s new brand message We have something to say about that reflects its agenda in the media world, and in general, to provide independent and uncensored content on a wide range of issues. The station’s new logo is essentially the first of its kind, in that it is a speaking logo, built for a new world of radio - the digital world. The digital platform’s launch campaign features Radio 103 content, based on popular search topics that are relevant to audiences, in order to demonstrate that the brand always has something to say, on any topic, at any time, and to anyone.