SHILAV 1,2,3

Shilav is the leading Israeli retail chain for baby products and a pioneer in its market. In recent years, the company identified a trend for unisex clothes not typical of childrenswear, which has traditionally favored clothes that are clearly identifiable as being for boys or for girls. Shilav decided to adopt the trend in a unique gender-neutral children’s clothing collection, under the name "1, 2, 3".

The campaign’s language reflects the unique collection and the fact that the clothes are equally suitable for both boys and girls. The children selected to lead the campaign were photographed in situations that aren’t characterized by gender, to suit the collection’s concept.

shilav123 kids