Laline

Laline is Israel's leading chain of personal care products for body and bath, and atmosphere products for the home. Over the years, Laline has been associated with different ‘care’ worlds (body, bath and house) and has marketed a large variety of products and fragrances. Laline's new advertising strategy focuses on the chain’s best-loved fragrances, by connecting them to the unique and distinct experience of the brand's stores (Dream World). We call this ‘scent of dreams’.

The 2017 Passover Campaign tells the story of three Laline fragrances, each one interpreted through its own dream world.