The Israeli Shavuot holiday is best known for its desserts, and what better way to easily upgrade any dessert than by using Lotus products? This year we decided to show just how easy it was to make a great dessert using Lotus products – so easy, in fact, it’s child’s play! Our digital content did just that – have a look!
Our digital content created a buzz with hundreds of thousands of viewer comments, picture and recipe sharing on social networks and in the Mako Dessert Venue and of course led to increased sales of Lotus products. Go ahead - get a taste of our yummy campaign as well!