Wissosky ICE is an iced tea infusion drink. The first of its kind, it was born of a cooperation between the company Wissosky and The Central Drinks Company who together decided to produce iced tea drink in the same way that people make ice tea - at home - but with fewer calories. Unlike other iced teas on the market, which are more like soft drinks, Wissosky ICE is based on natural ingredients - real tea leaves and natural sweeteners.

The branding is based on the fundamental essence of the product - only good things in the bottle - an essence which differentiates it from other cold tea drinks on the market. The brand language expresses the values of authenticity and naturalness, using the letter W that is already associated with the Wissosky brand, symbolizing authenticity and expertise, alongside the use of natural raw ingredients such as tea leaves.