The technology company specializing in inertial navigation solutions and is in charge of Rafael and American Kearfott Corporation. The rebranding process was born as a result of strategic processes in society and particularly the decision to climb the value chain and the .company navigation solutions that offer value inertia is providing wider product solutions to security needs and also commercial purposes in global markets

The insight that led the branding is the main value of and the company's results from a combination of the company's leading technology and the focused client service of the company enables it to provide solutions that are customized to each client's needs The combination of the two produced the brand promise 'Precisely on your target' exactly.

Creative solution and branding language rely on the horizon concept and combine different content in which the company operates (Navigation solutions for ocean environment, air, land, and space) alongside formal circular element came to express the worlds inratialis.