A pioneer in tricycles for toddlers from age 10 months and up, Smartrike has a unique range of products that vary according to the child’s development. Increased competition in the market caused an erosion in the company’s product and brand differentiation, which primarily relies on functional and product messages.

The brand solution is based on an understanding that the world of child development constitutes a key element in the emotional connection to the brand experience. In today’s technology-saturated world, we recognized a key value in the fact that riding the Smartrike encourages children to explore the real world, to develop curiosity and imagination and to discover new things about themselves. In light of this realization, the brand concept and nature were defined as The joy of outdoor exploring.