A local health drink chain established in 2006, Re:bar has created a new type of experience in Israel based on health and functional food trends. With an understanding of the target audience and product differentiation, the brand concept refers to the creation of ‘balance’ in the dynamic lifestyle of the consumer, in a light, youthful way.

Following this concept, the brand name Re:Bar was created, together with the brand promise Re:Start your day. The brand name also serves as part of the naming process for the different company products.

The brand language, which includes a series of icons and fresh, innovative photographic language, balances messages of health, naturalness and vitality, in a light, playful manner.