A luxury residential project, the Keren Building Complex is located in the heart of the American colony in Tel-Aviv. The entire area is scheduled for redevelopment, inspiring a brand and marketing concept that links the illustrious history of the site with the promising future that awaits potential residents.

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The brand language re-enforces the concept, connecting past and future by incorporating visual aspects from the turn of the last century with a modern and surprising language that represents this century.