Dorad Energy is a private electricity producer that was established following the electricity reform that was instituted to break the monopoly of the Israel Electric Corporation in the Israeli market. Our research showed that what makes Dorad Energy unique is the information technology system developed by the company to allow customers to control their electricity consumption and save millions of shekels each year. We chose to focus on this relative advantage and looked for an inspiring agenda that would also reflect the brand’s uniqueness, while enabling it to achieve a leading position in the field.

The visual language is made up of a combination of more familiar elements in the field of electricity, such as the lightning bolt that appears in the company logo, along with freer lines that reflect the changing universe and create a personal feeling for this large, serious company.