Almog Haziporim is a residential project built by the Almog Group, one of the top construction and development groups in Israel. Located in the new Haziporim neighborhood in Modiin, the unique project offers a wide range of apartments, in different sizes and designs. This was the basis and inspiration for the positioning and brand concept: A Rare Kind of Project.
The name of the project, Almog Haziporim, leverages the company name and creates a strong identity between the project itself and the new neighborhood. The creative concept, which uses the atmospheric language of watercolors, is based on a central motif of birds to create a sense of intimacy, uniqueness and quality.
This language is reflected in various applications, from the project book to the ad campaign and marketing materials.