At OPEN we never know what challenge we will be faced with, and because there is no single way to approach a challenge, we try to keep an open mind. What we do know is that every relationship begins with a meeting, and every meeting ignites a new understanding. We invite you to meet us, and gain a better understanding of who you are and who you would like to be. We love a challenge. We love people. Our door is always open.
Eyal has two decades of experience in development and consulting for local and international brands. Managing a company engaged in creativity, Eyal's approach focuses on people, with the understanding that allowing his team to do what they love best is the fastest way to success. A proud father to his son, Yuli, in his free time, Eyal can be found sailing, deep sea diving, snowboarding or enjoying the quiet of the desert.
Traffic manager Shiri spent her first years in the profession working at the country's largest law firms. Her pedantic and meticulous nature allow OPEN to operate smoothly and overcome challenges quickly and efficiently. Besides being an excellent professional, Shiri is mother to little Maayan, is an excellent baker and a big fan of trashy escapist TV series.
Hila is our Strategy Director, with 15 years in the profession including, in recent years, leading the branding and advertising processes of local and international clients of the company. Hila believes that brands should be based on genuine human insight and speak to people on their level. Apart from her rich work in the field, Hila is a person driven by emotion and imagination, and a big fan of Japanese animation, film and art.
Chief creative director and owner of OPEN, Saar has nearly two decades of experience in building local and international brands. Apart from his great love of design, football and branding, Saar is also an amateur runner, participating regularly in marathons, and the proud father of two sons, Rio and Guri.
Strategy director Ruti leads the branding process for the company’s high-tech and international clients. She believes that strategy and creativity complement each other, like the two sides of the brain, which must always work together. And who knows team work better than a mother of three sweet red-headed boys :)
Customer and project manager Mor began her love affair with the world of advertising and branding when she took part in the branding of Global Tel Aviv while still a film student. Later, she worked in the country’s leading offices, running high-budget projects. At OPEN, Mor specializes in branding processes and believes that creativity is an integral part of her role as account manager, and as a mother to Itamar (and to Kzitza, her wonderful Bulldog).
A design and strategy consultant and a member of OPEN since the beginning, over the years Mickey has specialized in overseas advertising companies, as art director and creative director. Mickey brings a multidisciplinary approach that connects an understanding of human behavior to the principles of Design Thinking, which puts people in the center and holds the design process as the key to innovation. In his life outside of work, Mickey is a founding partner of an innovative quality chocolate company called The Good Chocolate. It’s worth having a taste :)
Danielle is our creative director and is responsible for advertising. Before she came to us, she served as art director at several large advertising agencies. Dani has a deep understanding of design (Bezalel), writing (at the age of 15 she already had a regular column in Walla) and Israeli football. When we asked her what was the best movie she’d seen in the last year, she answered – the highlights of the National Cup final. Creative people, go figure ...
Design director and lead soul actress, Keren is known for her professionalism, dynamism, energy and madness. Her hawk eyes allow her to identify the smallest, most elusive details. Keren dedicates her days and nights (many nights) to the accuracy of the little details, aligning the middle, centering the left, leding??. Rumor has it that she inspired the term "kerening"...
Digital director and toy collector Halit has a decade of experience in digital advertising and marketing, gained at the leading advertising agencies in Israel. Halit lives and breathes the world of technology and is an inexhaustible source of knowledge and information in the field. On a personal level, Halit is a big fan of art, and surprisingly (or not), is one of the legendary spinning teachers of Tel Aviv, who hasn’t stopped training to this day.